Top 20 Effective Do-It-Yourself SEO Strategies

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by: RingJohn
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Getting top search engine ranking is a challenge to marketers who don’t understand the importance of using web strategies. Hard as it may seem, getting to the top of search results is achievable especially when you arm yourself with effective Search Engine Optimisation (SEO) strategies. Here are the top 20 SEO strategies to help you finally get to the top of the search engines:

1. Build quality incoming links. Link popularity is an essential element that affects search engine ranking. What you need to build is both internal links and incoming links.
2. Submit website to web directories and if needed, to search engines. The more popular the website is, the more it will be considered relevant by the search engines.
3. Don’t forget your tags: Title tag and Meta tag.
4. When writing the Meta description, make sure to include relevant keywords and phrases related to the web page.
5. Avoid using excessive irrelevant words in the Title tag. Irrelevant words include the common words like the, a and an. The search engines simply ignore them.
6. Set up a site map for the website. This will help the search engines find all your web pages.
7. When setting up internal links, don’t have excessive links in a single web page.
8. Website content must be optimised for the right keywords and phrases.
9. Do not have excessive keywords in one page. The page may be penalised for keyword stuffing. Read about keyword density to avoid triggering a red flag from the search engines.
10. Limit the number of words in a single web page. Long content will bore the readers. Limit the number of words to at least 400 to 700.
11. The domain name must be optimised. Use keywords in the domain when possible.
12. Keyword density of at least 2% must be maintained.
13. Use keyword rich and optimised anchor texts for your links.
14. Use keywords in naming the pages of the website. If there are two or more words for the name, separate them using a hyphen or an underscore.
15. Use alt tag or alternative text for images. This is to ensure that the search engine spiders will have something to read through the image.
16. Consider using the plural versions of your keywords. For some search engines, the result for a singular keyword contains even those pertaining to its plural forms. However, result for searches made using the plural form of the keyword may not include results using its singular form.
17. Increase navigability of the website for both the search engine spiders and the site visitors.
18. The homepage must contain links to the most important pages of the website.
19. Choose an average size font. Tiny fonts may be considered spam. Also choose font colour that will contrast with the background colour.
20. Lastly, do not use or even be tempted to use black hat SEO techniques. They will do more harm than good.

About the Author

RingJohn is a web marketing and online advertising company that helps website owners and web marketers achieve online success and higher search engine ranking. For years, this company has helped many of its clients climb their way to the top of the search results. See Search Engine Optimisation Ireland for RingJohn’s web marketing and search engine marketing services.

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